Verum Fortis helped Bayraw elevate their online presence by revamping their website to improve conversions, refining their social media strategy, and rebuilding Google Ads campaigns. The result: a 45% increase in conversion rates, doubled social media engagement, and 50% growth in online revenue within six months.
The Challenge
Bayraw, a premium brand known for designing and manufacturing high-quality natural leather bags, struggled with low conversion rates on their website, inconsistent social media performance, and ineffective Google Ads campaigns. They sought a strategic overhaul to reflect their craftsmanship, attract more customers, and drive sales.
Client: Bayraw
Industry: Fashion & Accessories
Services:
- Website Design,SEO,PPC,Social Media Marketing
The Solution
Verum Fortis partnered with Bayraw to refine their digital marketing efforts, ensuring their online presence matched the quality of their products.
- Website Revamp:
We redesigned Bayraw’s website to showcase their craftsmanship and luxury appeal. Key enhancements included improving navigation, creating visually appealing product pages with professional photography, and optimising the checkout process. Conversion-focused features, such as customer testimonials and trust badges, were added to build credibility and encourage purchases. - Social Media Strategy Review:
Our team analysed Bayraw’s social media accounts and proposed a new strategy focused on storytelling and visual appeal. We introduced curated content highlighting the brand’s commitment to quality, behind-the-scenes manufacturing processes, and lifestyle imagery to engage their audience and drive brand loyalty. - Google Ads Campaign Rebuild:
We completely rebuilt Bayraw’s Google Ads campaigns, using keyword research to target high-intent searches. Ad copy was refined to emphasise their unique selling points, and performance tracking was enhanced to ensure the budget was allocated effectively.
Revenue growth
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Overall online revenue grew by 50% within six months, driven by the combined improvements in the website, social media presence, and ad performance.
Google Ads success
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Click-through rates increased by 55%, and cost-per-acquisition dropped by 25%, leading to a significant boost in ad-driven sales.
Social impact
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Engagement rates doubled within three months, with a 60% increase in followers. Posts featuring storytelling content and user-generated photos achieved the highest performance.
Feedback & Testimonials
Jamie
Managing Director
Bayraw
Verum Fortis transformed our digital presence. The website now truly reflects the quality of our bags, and the revamped Google Ads and social media strategy have driven real growth. We’ve seen a dramatic increase in sales and customer engagement.
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