Discover how Verum Fortis revitalised New Life Publishing’s digital presence with a new website, improved SEO, targeted email campaigns, and a cohesive social media strategy.
The Challenge
New Life Publishing, a leading voice in Christian print media, faced several digital challenges. Their outdated website was difficult to navigate, performed poorly on search engines, and lacked mobile responsiveness. Additionally, their digital marketing efforts were fragmented, often resulting in low engagement, poor email open rates, and limited social media impact. They needed a comprehensive digital marketing overhaul to modernise their online presence and effectively connect with their target audience.
Client: New Life Publishing
Industry: Media & Publishing
Services:
- Website Design,Website Build,SEO,Email Marketing,Social Media Marketing,Digital Marketing Strategy,Analytics & Reporting
The Solution
Verum Fortis partnered with New Life Publishing to implement a multi-faceted digital marketing strategy.
- Website Design, Build, and Migration:
We designed and built a user-friendly, visually engaging website optimised for desktop and mobile users. The migration to a faster, more reliable hosting platform ensured improved performance and scalability. We also crafted a streamlined method for monetising New Life’s content without the need for clunky paywalls or disruptive popups. - Search Engine Optimisation (SEO):
Conducting an in-depth SEO audit, we optimised the new website’s structure, meta tags, and content to improve organic search rankings. We implemented targeted keyword strategies to boost visibility for niche topics within the publishing sector. - Email Marketing:
We overhauled their email marketing campaigns, focusing on audience segmentation, personalised messaging, and A/B testing. This approach increased open rates by 40% and click-through rates by 25%; as well as increasing revenue attributed to email on last-click by over 300% YoY. - Social Media Marketing:
Our team developed a cohesive social media strategy, emphasising consistent branding, engaging content, and platform-specific campaigns. - Digital Marketing Strategy:
A tailored digital marketing roadmap provided New Life Publishing with clear, actionable goals. This strategy included ongoing performance analysis and recommendations for sustainable growth.
Website Performance
+0%
Increase in site engagement within three months
Email Marketing Success
+0%
Uplift in CTR
Revenue Growth
+0%
Increase in average monthly sales
Feedback & Testimonials
Peter
Managing Director
New Life Publishing
Working with Verum Fortis was transformative. Their expertise and attention to detail brought New Life Publishing into the digital age. From our new website to our expanded social media reach, every aspect of their work has exceeded our expectations.
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