Cookies
Cookie policy
This page explains how Verum Fortis uses cookies and similar technologies, what they do, and how you can control non-essential tracking.
Last updated: 24 June 2026
What cookies are
Cookies are small files stored on your device when you visit a website. Similar technologies, such as pixels and local storage, can also be used to remember choices, measure site use or support marketing activity.
How we use them
Verum Fortis uses necessary cookies and local storage to remember your cookie choices and keep the website working. We only use analytics and marketing tracking if you agree to it.
You can accept all cookies, reject all non-essential cookies, or manage categories through the banner. You can reopen these choices at any time through the Cookie settings link in the footer.
Cookie categories
| Category | Purpose | Consent needed? |
|---|---|---|
| Necessary | Remember cookie preferences, support form protection and keep the site usable. | No. These are needed for the site to work properly. |
| Analytics | Understand which pages people use and how the site can be improved. | Yes. Google Analytics only loads after analytics consent. |
| Marketing | Support advertising measurement, retargeting and campaign insight. | Yes. Meta Pixel and LinkedIn Insight Tag only load after marketing consent. |
Cookies and technologies we may use
| Name or provider | Category | Purpose | Typical duration |
|---|---|---|---|
| vf_cookie_consent | Necessary | Stores your cookie category choices. | 180 days |
| Local storage preference record | Necessary | Remembers whether you accepted, rejected or customised cookies. | Until cleared or updated |
| Google Analytics, including _ga and _ga_* cookies | Analytics | Measures page views and website usage after consent. | Often up to 2 years |
| Meta Pixel, including _fbp and _fbc cookies where applicable | Marketing | Supports campaign measurement and retargeting after consent. | Often up to 3 months |
| LinkedIn Insight Tag | Marketing | Supports LinkedIn campaign measurement and retargeting after consent. | Varies by LinkedIn cookie and browser settings |
Provider cookie names and durations can change. The exact cookies set may depend on your browser, consent choice, whether a campaign tag is configured, and whether you are logged in to the relevant third-party service.
Current tracking setup
Google Analytics is configured for this site using measurement ID G-1KK34SMVML. It does not load unless analytics cookies are accepted.
Meta Pixel and LinkedIn Insight Tag provision has been added for future advertising and campaign measurement. These tags only load if their public IDs are configured and marketing cookies are accepted.
How to change your choices
Use the Cookie settings link in the footer to reopen the preference panel. You can also clear cookies through your browser settings. If you clear cookies, the site may ask for your preferences again next time you visit.
If you have questions, email info@verumfortis.co.uk.