Diagnosis before activity
The first job is to work out what is really limiting progress: demand, enquiry quality, conversion, retention, margin, measurement or team capacity.
Marketing Consultant for Agencies
Senior strategy support for agencies that need an extra commercial brain
Verum Fortis supports agencies, studios and specialist teams when a client needs sharper diagnosis, clearer priorities, a stronger growth plan or senior marketing judgement alongside delivery.
How the advice is judged
Agency strategy support should make the recommendation sharper.
The useful role is to help the account team diagnose the client problem, explain the commercial logic and brief delivery with less guesswork.
Advice tied to decisions
The work should make it easier to choose what to fund, pause, brief, measure or fix next. Useful strategy changes what happens after the conversation.
Built for lean teams
The guidance is shaped for UK SMEs and e-commerce brands that need practical senior judgement without turning marketing into a heavyweight process.
For agencies, studios and specialist teams
Useful when client work needs senior strategy around the delivery.
Agencies often have strong delivery capability, but not every client challenge is solved by more output. Sometimes the missing piece is diagnosis: what's really limiting growth, which work deserves priority, and how the plan should be explained commercially.
Verum Fortis can act as an independent marketing consultant for agencies that need a senior strategy layer for audits, pitches, client planning or complex performance reviews.
The role can also work like a commercially minded business consultant for agencies: helping account leads turn client complexity into clearer recommendations, stronger scopes and more confident conversations about what should happen next.
Where I can help
Common use cases
- Client audits where the issue sits across several channels
- Growth plans that need commercial logic as well as tactics
- Pitch strategy, discovery workshops or proposal thinking
- External strategic support for stretched account leads
- Retained accounts where priorities need refreshing
- Supplier or channel reviews that need an independent view
How I can support
Strategy input that helps agencies make better client decisions.
Client strategy and audits
Review performance, customer journeys, channel roles and commercial constraints to find the few priorities most likely to matter.
Discuss client strategyPitch and proposal support
Help shape a sharper strategic argument, stronger recommendations and clearer rationale before the work is presented.
Talk about pitch supportFractional strategic oversight
Provide senior judgement around retained accounts, quarterly plans, reporting and supplier conversations.
Discuss fractional supportExample outputs
Concrete support the agency can use.
The output should help the account team make a stronger recommendation, brief delivery more clearly or explain the commercial logic to the client.
Client audit narrative
A clear diagnosis that turns scattered performance, channel and journey issues into a sharper commercial story.
Pitch strategy notes
The central argument, priorities, risks and recommendations that help a proposal feel more confident and less generic.
Delivery brief
A more useful brief for specialists so the execution team knows what problem it is solving and why it matters.
Working model
Designed to sit alongside your team.
The role can be visible to the client or sit behind the scenes, depending on the relationship and brief. The aim isn't to replace your delivery team. It's to strengthen the thinking that makes the delivery more useful.
Sharper diagnosis
Useful when the client problem crosses acquisition, conversion, retention, measurement, positioning or internal capacity at the same time.
Stronger scopes and briefs
Turn complex client context into clearer recommendations, better rationale and a brief the delivery team can act on with more confidence.
Flexible client visibility
Support can sit behind the scenes, join discovery, strengthen a pitch or provide senior challenge during a retained account review.
Indicative investment
Flexible support for pitches, audits and retained client accounts.
Agency support is usually easiest to scope around a defined client challenge, pitch deadline or recurring strategic role. These guide figures help decide whether a conversation is worth having before anything is committed.
Senior strategy day
From £500/day
For focused client reviews, discovery support, planning sessions or senior challenge around an existing account.
Defined project support
From £1,500
For audits, pitch strategy, proposal thinking or a written commercial view that helps the agency make a stronger recommendation.
Support can be client-facing or behind the scenes. The scope depends on urgency, depth of diagnosis and whether the work needs a written output, workshop or retained rhythm.
FAQs
Questions before bringing in agency support
Can the support be white-label or behind the scenes?
Yes. Support can sit behind the scenes, be visible to the client or move between the two depending on the relationship and the brief.
What kind of agency work is this most useful for?
It is most useful when the client problem needs senior diagnosis across several areas, such as acquisition, conversion, retention, positioning, reporting or supplier direction.
Can you help with pitches and proposals?
Yes. Support can include pitch thinking, strategic narrative, commercial rationale, discovery questions and sharper recommendations before the work is presented.
How is agency support scoped?
It can be scoped by day, by defined project or as a retained strategic rhythm. The right shape depends on urgency, client visibility, depth of diagnosis and whether a written output is needed.
Related thinking