Verum Fortis

E-Commerce Growth Scorecard

Find the growth bottlenecks holding your brand back

Most e-commerce brands do not have a traffic problem. They have a clarity problem. This diagnostic helps identify where revenue may be leaking across acquisition, conversion, retention, measurement and strategic focus.

Take the scorecard 11 questions. 3 minutes. No generic advice.
E-commerce growth diagnostic with scoring across acquisition, conversion, retention and measurement

What it diagnoses

A practical benchmark for brands that feel busy but not clear enough.

The aim is not to produce a vanity score. It is to surface the part of the growth system most likely to be creating drag, so the next decision is commercially sharper.

PrioritisationWhat deserves focus now, and what can wait.
Revenue leaksWhere activity may be failing to translate into growth.
Strategic breakdownA clearer interpretation of what the result means commercially.
01How diversified is your traffic acquisition?

This highlights whether growth depends too heavily on one channel.

02How confident are you in the quality of traffic reaching your site?

Volume only matters when the right visitors are arriving with the right intent.

03Do you know your current website conversion rate?

Conversion clarity is often the difference between useful growth and expensive activity.

04How often do you test or improve landing pages and product pages?

The best acquisition strategy still leaks value if key pages are left untouched.

05Which statement best describes your website experience?

This looks beyond design and into the clarity of the customer journey.

06What percentage of revenue comes from returning customers?

Retention is one of the clearest signals of whether growth is compounding or being repeatedly rebought.

07Which email automations do you currently use?

Lifecycle flows often reveal whether customer value is being actively managed.

08How clear is your reporting and attribution?

The aim is not perfect attribution. It is enough clarity to make better commercial decisions.

09How confident are you in your current marketing direction?

This separates businesses with activity from businesses with a working growth system.

10What currently feels like your biggest growth challenge?

This helps interpret the score and identify the pressure point behind the numbers.

11How clearly can you connect marketing decisions to margin and profitability?

Scaling becomes fragile when activity is judged without commercial context.

After the scorecard

A sharper read on where to focus next.

The diagnostic is designed to create a useful first view, not a final answer. Once you have your result, the important work is deciding whether the constraint is genuine, urgent and commercially worth addressing now.

01

Your immediate interpretation

A score band, category breakdown and a likely bottleneck across acquisition, conversion, retention, measurement or strategy.

02

A commercial lens

Short, practical guidance on why that bottleneck may be limiting profitable growth and what to examine before adding more activity.

03

An optional second opinion

If the result raises the right questions, you can request a strategic review and use the scorecard as the starting point.

Want a more direct view?

Use the scorecard as a starting point for a strategic growth review.

If the result confirms what you already suspected, or gives shape to a problem that has felt difficult to pin down, I can help turn that diagnosis into a practical growth plan.

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