E-Commerce Growth Consultant
E-commerce growth strategy built around margin, focus and customer value
I work with e-commerce brands that want to grow with more control: improving the relationship between acquisition, conversion, retention, reporting and profitability instead of simply adding more spend.
Common issues
More traffic isn't always the answer.
E-commerce growth becomes fragile when paid spend rises faster than profit, acquisition and retention operate separately, or reporting is too noisy to support confident decisions.
The work isn't simply finding more tactics. It's understanding which part of the growth system is doing the most limiting right now.
That means looking beyond ecommerce traffic growth on its own and asking whether the brand is attracting the right visitors, converting them well and earning enough repeat value for growth to compound.
- Paid channels scaling faster than margin allows
- Email, SEO, paid media and CRO working in silos
- Unclear measurement across CAC, LTV and contribution
- Website friction being mistaken for a traffic problem
- Too many tests, not enough strategic priority
Growth diagnostic
Not sure where the biggest leak is?
Use the E-commerce Growth Scorecard to benchmark acquisition, conversion, retention, measurement and strategic focus before committing more budget or activity.
Where I focus
A joined-up growth system, not isolated channel activity.
Growth strategy
Roadmaps, prioritisation and commercial planning across acquisition, retention and optimisation.
Explore the strategy sprintPerformance marketing
Google Ads, Microsoft Ads, Meta and performance analysis grounded in profitability.
Discuss performance supportRetention & CRO
Email journeys, lifecycle marketing, conversion improvements and better customer value.
Find your growth leakStrategic questions
The right answer depends on the constraint.
Sometimes the constraint is demand. Sometimes it's conversion. Sometimes it's repeat purchase, margin, product mix, tracking, offer clarity or operational capacity.
Good e-commerce strategy separates the visible symptom from the underlying commercial issue, then builds a plan around the highest-value improvement.
Best suited to
E-commerce businesses that want growth with judgement.
I'm typically a strong fit where the business has enough activity to analyse, enough ambition to grow, and enough commercial awareness to value strategy before more spend.
Related thinking
Useful e-commerce growth articles
Looking for clarity?
Let's work out what should happen next.
Tell me where things currently feel unclear. I'll come back to you personally and we can decide whether there's a useful fit.
Get in touch