Terms of use

Who these terms apply to

This website is operated by Verum Fortis Ltd, trading as Verum Fortis. We provide digital marketing strategy consultancy and related services for business clients. The site is aimed at business users aged 18 and over.

You can contact us at info@verumfortis.co.uk. We are based in Huddersfield, West Yorkshire, UK.

Using this website

You may use this website for normal business research, enquiries and reading the resources we publish. You must not misuse the site, attempt to disrupt it, copy it at scale, submit malicious material, or use it in a way that infringes the rights of Verum Fortis or anyone else.

The content on this site is provided for general information. It is not legal, financial or professional advice for your specific situation. Marketing decisions should always be made with your own business context, data, constraints and risk appetite in mind.

Enquiries and discovery conversations

Sending an enquiry does not create a client relationship or an obligation for either party to work together. Initial conversations are used to understand the situation and decide whether there is a sensible fit.

Please avoid sending confidential information unless it is genuinely needed for the enquiry. If a project moves forward, confidentiality and scope can be agreed more formally.

Service terms

These service terms apply to Verum Fortis consultancy, audits, strategy sprints, retained support and related marketing services unless a separate proposal, statement of work or signed agreement says otherwise.

If there is a conflict between these terms and a written proposal or signed agreement, the more specific written agreement will take priority for that engagement.

Proposals, scope and acceptance

Work starts when the agreed scope, fees, timings and commercial terms have been accepted in writing. Acceptance can include signing a proposal, approving a statement of work, or confirming agreement by email.

Any material change to scope, timing, deliverables, budget or responsibilities should be agreed in writing. If extra work is requested outside the agreed scope, we may quote for it separately or agree a revised plan.

Client responsibilities

Good consultancy depends on accurate context. You are responsible for providing relevant information, access, feedback and approvals in good time. This may include commercial goals, marketing data, platform access, team capacity, supplier information and any known constraints.

Delays in providing information, access or decisions may affect delivery timings and the usefulness of recommendations.

Fees, invoicing and payment

Fees, payment timings and any deposit or retained fee will be set out in the relevant proposal, statement of work or invoice. Verum Fortis is not VAT registered at the date of this policy.

If invoices are not paid on time, we may pause work until payment is brought up to date. We also reserve the right to recover reasonable costs and use statutory rights available for late commercial payments.

Cancellations, postponements and termination

Cancellation, postponement and termination terms may be set out in the proposal for a specific engagement. Where they are not, either party should give reasonable written notice if an engagement needs to change or end.

Fees for work already completed, time already committed, or third-party costs already incurred remain payable. We may end or pause an engagement if payment is overdue, access is not provided, the scope becomes unworkable, or the working relationship no longer allows useful delivery.

Results and performance

Verum Fortis aims to provide clear, commercially useful strategy and marketing direction. We do not guarantee specific rankings, revenue, profit, ad performance, lead volumes, conversion rates or platform outcomes.

Marketing performance can be affected by factors outside our control, including budgets, market demand, competition, platform changes, website implementation, product quality, pricing, sales process, customer service and operational capacity.

Intellectual property

Unless agreed otherwise, you may use final bespoke deliverables created for you once the relevant invoices have been paid. Verum Fortis retains ownership of pre-existing materials, methods, templates, frameworks, know-how and general expertise.

Website content, branding, articles, designs and other materials published by Verum Fortis must not be copied, republished or used commercially without permission.

Confidentiality

We will treat non-public business information shared during an engagement with reasonable care and confidentiality. You should do the same with proposals, strategic thinking, working documents and commercial information provided by Verum Fortis.

Confidentiality does not apply to information that is already public, independently known, lawfully received from another source, or required to be disclosed by law.

Third-party tools and suppliers

Marketing work often involves third-party platforms, agencies, freelancers, software and advertising networks. Those services are subject to their own terms, pricing, policies and availability.

Unless a written agreement says otherwise, Verum Fortis is not responsible for third-party outages, platform changes, account restrictions, supplier delivery, tracking differences or decisions made by external tools and providers.

Liability

Nothing in these terms limits liability that cannot legally be limited, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or other liability that cannot be excluded by law.

Subject to that, Verum Fortis will not be liable for indirect or consequential loss, loss of profit, loss of revenue, loss of goodwill, loss of data, loss of opportunity, or losses caused by factors outside our reasonable control.

Unless a written agreement says otherwise, total liability for a service engagement is limited to the fees paid for the specific services giving rise to the claim.

Privacy

Personal information is handled in line with our privacy policy and cookie policy.

Governing law

These terms are governed by the laws of England and Wales. The courts of England and Wales will have jurisdiction unless a specific written agreement says otherwise.