Privacy policy

Who we are

This website is operated by Verum Fortis Ltd, trading as Verum Fortis. We provide strategy-led digital marketing consultancy and related marketing services for SMEs, e-commerce brands and agencies.

We are based in Huddersfield, West Yorkshire, UK. You can contact us about privacy or data protection at info@verumfortis.co.uk.

The information we collect

The personal information we collect depends on how you use the site.

• Enquiries: name, email address, company name, website, phone number if provided, the nature of your enquiry and any information you include in your message.
• Newsletter signups: email address, consent status and signup source.
• Scorecard submissions: name, email address, company, website, scorecard answers, score, result band, strongest and weakest areas, and related diagnostic information.
• Client work: contact details, proposal information, project notes, invoices, correspondence and information needed to deliver agreed services.
• Website usage: pages viewed, browser and device information, approximate location, referral source and interaction data where you consent to analytics or marketing cookies.

How we use personal information

We use personal information to run the site and provide useful, relevant follow-up.

• To respond to enquiries and decide whether there is a useful fit.
• To provide scorecard results and related follow-up through a dedicated funnel.
• To send newsletter emails and marketing insight where you have opted in.
• To manage proposals, projects, service delivery, invoicing and client communication.
• To understand website performance and improve content, user experience and marketing.
• To protect the website, prevent spam, keep records and meet legal obligations.

Lawful bases

We rely on different lawful bases depending on the activity.

• Consent: for newsletter signups, non-essential cookies, analytics cookies and marketing pixels.
• Legitimate interests: for responding to business enquiries, improving the site, keeping reasonable business records and sending relevant business follow-up where permitted.
• Contract or steps before a contract: when discussing, agreeing or delivering services.
• Legal obligation: where we need to keep records for tax, accounting or regulatory reasons.

Marketing and follow-up

If you sign up to the Growth Clarity Briefing, complete the scorecard or ask to receive marketing insight, we may send relevant emails about digital marketing strategy, e-commerce growth, SME marketing and Verum Fortis services. You can unsubscribe or object at any time.

Contact form enquiries may receive relevant follow-up about the enquiry itself. We will only add you to broader marketing activity where there is a lawful basis and the use has been made clear.

Cookies, analytics and pixels

The site uses a cookie consent tool so you can accept, reject or manage non-essential cookies. Google Analytics only loads if you accept analytics cookies. Meta Pixel and LinkedIn Insight Tag only load if those tags are configured and you accept marketing cookies.

You can change your choices at any time through the Cookie settings link in the footer. More detail is available in the cookie policy.

Who we share information with

We do not sell personal information. We use trusted service providers to operate the site, handle enquiries, send emails, host the website, run analytics and manage business communication.

• Web3Forms for website enquiry submissions.
• MailerLite for newsletter and marketing email lists.
• Vercel for website hosting and infrastructure.
• Google Workspace for email and business administration.
• Google Analytics, where analytics cookies are accepted.
• Meta and LinkedIn, where marketing pixels are configured and accepted.
• Professional advisers, suppliers or authorities where necessary.

International transfers

Some service providers may process information outside the UK or European Economic Area. Where that happens, we rely on the safeguards made available by those providers, such as adequacy regulations, contractual protections or approved transfer mechanisms.

How long we keep information

• Enquiry information is normally kept for up to 24 months after the last meaningful contact.
• Scorecard submissions are normally kept for up to 24 months.
• Newsletter records are kept until you unsubscribe, plus a suppression record where needed.
• Client and financial records may be kept for longer where needed for contract, tax or legal reasons.
• Cookie preferences are normally kept for up to 180 days.

Your rights

You can ask to access, correct, delete or restrict the use of your personal information. You can also object to certain processing, ask for information to be transferred where applicable, or withdraw consent where processing is based on consent.

To make a request, email info@verumfortis.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.

Children

This website is intended for business users aged 18 and over. It is not aimed at children and we do not knowingly collect children's personal information.

Changes to this policy

We may update this policy as the website, services or tools change. The latest version will always be published on this page.